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There's no shortage of products for loan officers, that's for sure! But if you're a loan officer who is looking for great resources to close more loans, which mortgage marketing software do you really need? Let's have a closer look at what is needed:
Auto-Responder
Most loan officers are confused as to what an auto-responder really is! No, it's not that feature you find on your email to reply to messages when you're not in the office.
A true auto-responder is a system that manages your entire follow up marketing campaign. This program allows you to set up future messages to be delivered at specific intervals. For example, anyone I take a loan application from, I want message #1 to go out on day 1, and message #2 to be sent on day 4 and so forth.
A properly used auto-responder allows you to make certain that all leads, prospects, clients and even past clients are all marketed to effectively. My own business improved by over 21% from using an auto-responder. It's a great piece of mortgage marketing software that will allow you to make the most of every single lead you have.
Call Capture
Here's another great piece of mortgage marketing software! Call capture! Most of you are probably aware of what call capture is, but unfortunately, most loan officers aren't aware of the proper marketing methods. So how does call capture work, and why do you need it?
Call capture is a toll free phone system that allows you to track your advertising effectiveness, capture leads, and deliver information all in one neatly bundled package! For example, let's say you have 3 ads placed. How do you know which ad is working, and which ad is a waste of your hard earned money?
With call capture, you would assign each ad its own independent extension. Ad #1 would be extension 100, ad #2 would be extension 200 and so forth. Now you would record a marketing message on each extension, and wait for the calls to start rolling in.
As each person calls the phone number, the call capture system plays the appropriate message and simultaneously capture the name, phone number, and physical address of the caller. (About 60 -70% of the time) This information is instantly emailed to you so that you can follow up with your lead, and will even deliver call reports so you can see which ad is working the best.
See why you need a call capture system?
Lead Capture Website
Do you have a website? If so, what does it do? Is the site a true lead generator, or is it just an expensive electronic business card that serves no apparent purpose? (The majority of loan officer websites fall into this category!) An effective website needs to accomplish 3 primary tasks:
1. Be seen by targeted prospects
2. Establish you as a credible resource
3. Capture contact information
Wouldn't that be nice? What would a few dozen or even a few hundred extra leads flowing in from your website each month do for you? This process may seem complex at first, but it doesn't have to be difficult. I promise you one thing though, if you're using a canned website that is purchased a template complete with text, then you're making this task next to impossible. Canned solutions rarely if ever work! (There's an important reason why)
It is critical that you continue exploring this topic of mortgage marketing software. To find out how to properly use these programs, I recommend that you check this link out now:
Mortgage Direct Marketing - 3 day training. We'll give you 3 days of step by step instruction. See you there!
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